Philips brand have announced the Smart TV Alliance
to make Smart TV apps cheaper and more readily available.The mission statement
of the Alliance is build once, run everywhere'. It seeks to allow app
developers to create apps and successfully run them on all supported Smart TV
Alliance platforms.
So eventually roll out of services across Smart TVs
ought to be more harmonious. At the moment they got Sony’s range, Panasonic’s
range as well as Smart TVs made by Samsung and Toshiba - all of which
need separate apps written for them
So if the Smart TV Alliance takes off, with
developers using one SDK, they would not have to wait for the next Netflix app to
arrive on your LG TV if it was already available on a Samsung one. Which all
sounds great; Philips now need to convince the rest of the industry to get on
board.
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